"LA MAIN AU FEU” ceramics exhibition from 25 August to 21 September gives pride of place to stoneware pottery designed in La Borne, Berry in the 1950s. These magnificent pyrite enamelled pots, jugs, bowls and pitchers were hunted down one by one by creative director Daniel Rozenzstroch, who is fascinated by functional objects from this period. A tribute to his passion, this exhibition sheds light on their history. 


La main au feu - Pierre Casenove from mercishopparis on Vimeo.

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Daniel discovered ceramics in the early 1970s. A young interior architect at the time, he was keen to soak up - “like a sponge”, in his own words – the latest social trends. Back in the 1950s, the new generation was all about returning to the earth and rediscovering their roots. They wanted rare craftsmanship rather than mass-produced goods – nothing changes! And a lot of young people packed their bags and headed for the countryside.

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Some became farmers, others worked the earth by learning the potter’s craft. Daniel honed in on the major production centres: Bourgogne, Provence and Berry.

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After flourishing for centuries, by the 1950s they’d fallen on hard times, squeezed out by the craze for plastic goods. But ten years later, pottery rose from its ashes when a new wave of artisans decided to stoke up the ovens again. HDCeramique Merci-374-FASANO 1

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Daniel looked into the lives of some of them in more detail, including Pierre Digan, a spearhead of the ceramic revival, who had a studio in La Borne, Berry.

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Admiring these unique pieces and everyday objects produced in small series helped him develop his eye for pottery. It was the simplicity, authenticity and traditional expertise evident in these designs that sharpened his appreciation for these objects, and they still guide his choices and tastes today.

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